Leadership and improving leadership skills is often the focal point when discussing the benefits of MBA and EMBA programs.
While people’s reasons for undertaking a graduate business program vary, it’s safe to say that a substantial majority hope to improve their leadership skills and acquire the knowledge necessary to inspire others and kick-start successful business ventures.
Aurora Martinez is one of them.
Aurora spent the majority of her career in executive leadership positions in the US – first in academic publishing, then in education technology and services at renowned firms, such as McGraw-Hill and Pearson Education, and a smaller start-up, Curriculum Associates.
However, despite having already demonstrated her business acumen, she had her eyes set on a new target.
The need for a business degree
She soon realized that the fastest way to achieve her goals would involve a new adventure: doing an EMBA.
She said: “I was lucky enough to have had really good mentors and people who believed in me, as well as great intuition. But in order to become a CEO, you also need to ground that in a business degree, in solid theories and methodologies that go beyond your instinct.
“At that point, I had been quite successful and had been promoted multiple times to executive level roles, but I felt that I needed more, also from a female perspective. Although I had extensive experience and I was actually very good at my job, I needed to hit the glass ceiling.”
In 2016, Aurora got accepted into the EMBA program at ESADE Business School in Spain, her home country – a choice that ultimately changed her career, as well as her life path.
She said: “All of my academic career had always been in the US, between Temple University and Columbia, and I only had professional experience in the US market. I had never worked in Europe, although I am from Europe.
“I had a clear vision of what I wanted to be – a CEO, but also a leader with global perspective. If you want to work for a multinational company, you need to know the whole spectrum of the market and diverse ways of thinking. And that’s why I decided to go to ESADE.”



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